So, you’ve found your way here, let me give you a quick glimpse of who I am. I’m an Award-Winning Digital & Content Strategy Leader with over a decade of experience in B2B & B2C strategic branding, content creation, and marketing communications. Yup, that about sums it up in today’s fast-paced world of short attention spans. BUT if you’re curious about how I consistently deliver impactful solutions, connect brands with their audiences, and craft meaningful stories through innovative marketing. Go ahead, explore my page, dive into the details, and, of course, click those buttons!
Saladmaster®, a division of
Regal Ware™
LUXE Product Launch
For a premium cookware line, I developed and executed a content strategy that balanced brand storytelling with legal compliance, ensuring a consistent and compelling market presence. By conducting a deep dive into the brand’s positioning, competitive landscape, and regulatory requirements, I crafted a framework that guided all content development.I led the creation of marketing collateral that authentically captured the brand’s voice while meeting legal standards. This included developing copywriting guidelines, refining product messaging, and collaborating on brand books to ensure consistency across all touchpoints. I also optimized workflows by building SOPs that streamlined collaboration between product, marketing, and legal teams, eliminating bottlenecks and enhancing efficiency.To drive audience engagement, I strategically designed email campaigns that highlighted key product benefits and reinforced the brand’s lifestyle appeal. This holistic approach resulted in high-impact content that not only strengthened brand positioning but also resonated deeply with consumers and business partners.
Award-Winning
Podcast Development
I had the opportunity to collaborate with the Series Editor on the award-winning show, Still Paying the Price, where I played a key role in researching, leading interviews, and crafting engaging, on-brand content. I focused on maintaining a cohesive voice across audio platforms, blending production with creative direction to bring the campaign to life from concept to final broadcast. The podcast went on to win two New York Radio Festival awards in the Social Justice and Documentary categories.Previously, as the producer and writer for Amazonian Talk, I was honored to receive a nomination for Best Family and Parenting Podcast, an exciting recognition of my work in storytelling and audience engagement.
JCC Dallas
Brand Identity & Social Media Revamp
To revamp the organization’s online presence, I developed a strategy focused on boosting engagement and driving lead generation. It all started with a deep dive into their social media platforms and external vendors, optimizing partnerships for better performance. At the same time, I worked to unify the efforts of 17+ departments, ensuring a cohesive and aligned digital strategy.With a clear vision in place, I crafted a content strategy that resonated with their audience—especially for fundraising events. With cross-functional collaboration, I helped shape compelling visuals and implemented a consistent weekly content schedule to maintain engagement. To amplify reach, I also launched targeted paid ad campaigns aimed at local families, driving awareness and interaction.The impact was immediate—within 30 days, we saw significant improvements. Over the next few months, engagement grew by 50%, and leads increased by 30%, delivering real, measurable success for the center’s digital initiatives.
© 2009-2025 - All Rights Reserved.It is illegal to use her VOICE, CONTENT or LIKENESS without her consent.
