Hi, I'm Patrice,

So, you’ve found your way here, let me give you a quick glimpse of who I am. I’m an Award-Winning Digital & Content Strategy Leader with over a decade of experience in B2B & B2C strategic branding, content creation, and marketing communications. Yup, that about sums it up in today’s fast-paced world of short attention spans. BUT if you’re curious about how I consistently deliver impactful solutions, connect brands with their audiences, and craft meaningful stories through innovative marketing. Go ahead, explore my page, dive into the details, and, of course, click those buttons!

• Let's Connect!
• The Run Down (Add'l Experience)

Saladmaster®, a division of
Regal Ware™

LUXE Product Launch

For a premium cookware line, I developed and executed a content strategy that balanced brand storytelling with legal compliance, ensuring a consistent and compelling market presence. By conducting a deep dive into the brand’s positioning, competitive landscape, and regulatory requirements, I crafted a framework that guided all content development.I led the creation of marketing collateral that authentically captured the brand’s voice while meeting legal standards. This included developing copywriting guidelines, refining product messaging, and collaborating on brand books to ensure consistency across all touchpoints. I also optimized workflows by building SOPs that streamlined collaboration between product, marketing, and legal teams, eliminating bottlenecks and enhancing efficiency.To drive audience engagement, I strategically designed email campaigns that highlighted key product benefits and reinforced the brand’s lifestyle appeal. This holistic approach resulted in high-impact content that not only strengthened brand positioning but also resonated deeply with consumers and business partners.

• VO Script-Global Event Video

• Press Release

• Blog

• Case Card

Award-Winning

Podcast Development

I had the opportunity to collaborate with the Series Editor on the award-winning show, Still Paying the Price, where I played a key role in researching, leading interviews, and crafting engaging, on-brand content. I focused on maintaining a cohesive voice across audio platforms, blending production with creative direction to bring the campaign to life from concept to final broadcast. The podcast went on to win two New York Radio Festival awards in the Social Justice and Documentary categories.Previously, as the producer and writer for Amazonian Talk, I was honored to receive a nomination for Best Family and Parenting Podcast, an exciting recognition of my work in storytelling and audience engagement.

• Take a Listen

JCC Dallas

Brand Identity & Social Media Revamp

To revamp the organization’s online presence, I developed a strategy focused on boosting engagement and driving lead generation. It all started with a deep dive into their social media platforms and external vendors, optimizing partnerships for better performance. At the same time, I worked to unify the efforts of 17+ departments, ensuring a cohesive and aligned digital strategy.With a clear vision in place, I crafted a content strategy that resonated with their audience—especially for fundraising events. With cross-functional collaboration, I helped shape compelling visuals and implemented a consistent weekly content schedule to maintain engagement. To amplify reach, I also launched targeted paid ad campaigns aimed at local families, driving awareness and interaction.The impact was immediate—within 30 days, we saw significant improvements. Over the next few months, engagement grew by 50%, and leads increased by 30%, delivering real, measurable success for the center’s digital initiatives.

• Case Card
• Full Case Study

Additional Experience

Patrice's diverse skill set includes:Digital Strategy: Developing SEO-optimized content and tailored marketing campaigns.Copywriting: Crafting engaging narratives for B2B and B2C audiences.Content Production: Managing multi-channel projects, including podcasts, video content, and social media.Analytics: Leveraging data to inform strategies that drive measurable growth.Her career spans over a decade, beginning with notable roles in radio as an assistant producer for the syndicated show The Ride with Doug and DeDe. Patrice later founded JPCML Photography LLC, earning recognition as one of the "Best Portrait Photographers" by Expertise.com for five consecutive years.A skilled storyteller, Patrice has excelled in screenplay writing, winning awards for Best Dramatic Screenplay, and in digital marketing, earning a Google Digital Marketing & E-Commerce certification. More of her achievements include voice-over work, spearheading award-nominated podcasts, serving as a Top Mentor on a live talk platform, and contributing to the success of acclaimed projects.Patrice combines creative vision with strategic expertise to connect brands with their audiences, specializing in branding, content creation, and analytics-driven campaigns. Explore her portfolio to discover her results-driven approach and proven success in driving engagement and building visibility.

• Back
• Voice Demo

The Score

Digital Growth Strategy

JCC Dallas, a community-centered organization, sought to revitalize their social media presence, enhance audience engagement, and boost content visibility to reach local families effectively.

30 Day Objective

Approach: Content Audit & Strategy Development

Platform Optimization

Paid Promotion

Results: The strategic changes resulted in measurable improvements across all key metrics.

Performance Comparison

Conclusion: By implementing a structured content strategy and leveraging paid campaigns, I was able to achieve significant digital growth for the organization.

The next steps entailed focusing on:

• Back

Workflow Optimization

Untangling the Spaghetti Architecture

In today’s fast-paced business environment, streamlined communication and efficient task management are essential for success. This case study explores the challenges of "Spaghetti Architecture" in workflow management, where inefficient processes and unclear pathways lead to significant productivity loss. Leveraging my expertise in workflow optimization and cross-functional collaboration, I was brought in not only as a Senior Copywriter but also to assess the team's operations with a fresh perspective. Through in-depth interviews and workflow analysis, I identified key challenges impacting the team, revealing a 90% productivity impact due to various contributing factors.

• Click Here for the "Talk to Me Like I'm a Human" Case Study

The Challenges

Action Summary

Analysis: 4 Problem Areas

1. Communication Bottlenecks

2. Workload Imbalance

3. Resource Management Issues

4. Approval Process Inefficiencies

KEY FINDINGS

Current Workflow Analysis

Solutions Implemented

1. Standardized Creative Brief & Marketing Request Process

2. Workflow Optimization

Long-term Solutions:

Monitoring Metrics:

• Back
• Full Case Study

JCC Dallas

Brand Identity & Social Media Revamp

When you're trying to get local families excited about fundraising and events, you need more than just a social media presence - you need a strategy that actually works. Here's how I flipped the script:First Things First: The Deep Dive
I rolled up my sleeves and got real about what was (and wasn't) working. Think social media audit meets detective work. I checked everything from posting schedules to how their vendors were handling content. Spoiler alert: there was plenty of room for improvement.Making Magic Happen:
Instead of just throwing content at the wall and hoping it would stick, I:

The Numbers (Because Who Doesn't Love Good News?):

• Case Card
• Full Case Study