
Hi, I'm Patrice,
So, you’ve found your way here, let me give you a quick glimpse of who I am. I’m an Award-Winning Digital & Content Strategy Leader with over a decade of experience in B2B & B2C strategic branding, content creation, and marketing communications. Yup, that about sums it up in today’s fast-paced world of short attention spans. BUT if you’re curious about how I consistently deliver impactful solutions, connect brands with their audiences, and craft meaningful stories through innovative marketing. Go ahead, explore my page, dive into the details, and, of course, click those buttons!
Saladmaster®, a division of
Regal Ware™
LUXE Product Launch
For a premium cookware line, I led the development of marketing collateral that not only captured the brand’s voice but also met legal compliance standards. From crafting compelling product descriptions and video scripts to developing copywriting guidelines and collaborating on brand books, I ensured every piece of content aligned seamlessly with the brand’s identity.Beyond content creation, I built SOPs and optimized workflows to streamline collaboration between product, marketing, and legal teams. This helped refine messaging for consistency, clarity, and regulatory adherence while making processes more efficient. I also developed email campaigns that spotlighted key product benefits and reinforced the brand’s lifestyle appeal, driving deeper engagement with the target audience. The result? High-impact materials that strengthened brand positioning and resonated with consumers and businesses.
Award-Winning
Podcast Development
I had the opportunity to collaborate with the Series Editor on the award-winning show, Still Paying the Price, where I played a key role in researching, leading interviews, and crafting engaging, on-brand content. I focused on maintaining a cohesive voice across audio platforms, blending production with creative direction to bring the campaign to life from concept to final broadcast. The podcast went on to win two New York Radio Festival awards in the Social Justice and Documentary categories.Previously, as the producer and writer for Amazonian Talk, I was honored to receive a nomination for Best Family and Parenting Podcast—an exciting recognition of my work in storytelling and audience engagement.
JCC Dallas
Brand Identity & Social Media Revamp
To revamp the organization’s online presence, I developed a strategy focused on boosting engagement and driving lead generation. It all started with a deep dive into their social media platforms and external vendors, optimizing partnerships for better performance. At the same time, I worked to unify the efforts of 17+ departments, ensuring a cohesive and aligned digital strategy.With a clear vision in place, I crafted a content strategy that resonated with their audience—especially for fundraising events. With cross-functional collaboration, I helped shape compelling visuals and implemented a consistent weekly content schedule to maintain engagement. To amplify reach, I also launched targeted paid ad campaigns aimed at local families, driving awareness and interaction.The impact was immediate—within 30 days, we saw significant improvements. Over the next few months, engagement grew by 50%, and leads increased by 30%, delivering real, measurable success for the center’s digital initiatives.
© 2009-2025 - All Rights Reserved.It is illegal to use her VOICE, CONTENT or LIKENESS without her consent.

Additional Experience
Patrice's diverse skill set includes:Digital Strategy: Developing SEO-optimized content and tailored marketing campaigns.Copywriting: Crafting engaging narratives for B2B and B2C audiences.Content Production: Managing multi-channel projects, including podcasts, video content, and social media.Analytics: Leveraging data to inform strategies that drive measurable growth.Her career spans over a decade, beginning with notable roles in radio as an assistant producer for the syndicated show The Ride with Doug and DeDe. Patrice later founded JPCML Photography LLC, earning recognition as one of the "Best Portrait Photographers" by Expertise.com for five consecutive years.A skilled storyteller, Patrice has excelled in screenplay writing, winning awards for Best Dramatic Screenplay, and in digital marketing, earning a Google Digital Marketing & E-Commerce certification. More of her achievements include voice-over work, spearheading award-nominated podcasts, serving as a Top Mentor on a live talk platform, and contributing to the success of acclaimed projects.Patrice combines creative vision with strategic expertise to connect brands with their audiences, specializing in branding, content creation, and analytics-driven campaigns. Explore her portfolio to discover her results-driven approach and proven success in driving engagement and building visibility.
The Score
Digital Growth Strategy
JCC Dallas, a community-centered organization, sought to revitalize their social media presence, enhance audience engagement, and boost content visibility to reach local families effectively.
30 Day Objective
Increase audience size across social platforms.
Boost engagement and video views.
Improve impressions through consistent content strategy and targeted campaigns.
Approach: Content Audit & Strategy Development
Conducted a comprehensive audit of existing social media performance.
Created a detailed content schedule to increase posting consistency.
Focused on audience-specific content, with an emphasis on visual and video storytelling.
Platform Optimization
Prioritized high-performing platforms: Facebook, Instagram, and LinkedIn.
Designed tailored campaigns to target local families and community members.
Paid Promotion
Launched paid advertising to increase awareness and content visibility, contributing to substantial improvements in video views and impressions.
Results: The strategic changes resulted in measurable improvements across all key metrics.
Audience Growth: +28.4%
Impressions: +49.8%
Engagements: +31.3%
Video Views: +126.9%
Performance Comparison
Conclusion: By implementing a structured content strategy and leveraging paid campaigns, I was able to achieve significant digital growth for the organization.
Audience engagement improved by over 31%.
Impressions increased by 49.8%, expanding content reach.
Video views more than doubled (+126.9%), demonstrating the power of visual storytelling.
The next steps entailed focusing on:
Underperforming Areas
Areas Needing Optimization
Engagement Gaps
And Content Weakness
Workflow Optimization
Untangling the Spaghetti Architecture
In today’s fast-paced business environment, streamlined communication and efficient task management are essential for success. This case study explores the challenges of "Spaghetti Architecture" in workflow management, where inefficient processes and unclear pathways lead to significant productivity loss. Leveraging my expertise in workflow optimization and cross-functional collaboration, I was brought in not only as a Senior Copywriter but also to assess the team's operations with a fresh perspective. Through in-depth interviews and workflow analysis, I identified key challenges impacting the team, revealing a 90% productivity impact due to various contributing factors.
The Challenges
98% communication breakdown rate
Overwhelming early-week workload
Resource allocation inefficiencies
Extended feedback cycles
Action Summary
Solidify standard processes
Invest in marketing-specific collaboration tools
Update creative brief and marketing request requirements
Continuous workflow review and refinement
Analysis: 4 Problem Areas
1. Communication Bottlenecks
Zigzag Task Flow: Tasks that should move directly from A to B instead of following a chaotic path
Multiple communication channels causing confusion
Incomplete project briefs
Delayed stakeholder feedback
Untracked email threads
2. Workload Imbalance
Unclear Ownership: Tasks get passed between multiple touchpoints
10-15 tasks per 3-day period
40+ monthly CRM tickets
50% task revision rate
3. Resource Management Issues
Unstructured Processes: Team members constantly shift focus between incomplete tasks
Poor visibility into team capacity
Unclear task priorities
Inefficient resource distribution
4. Approval Process Inefficiencies
Extended feedback cycles (averaging 2 weeks)
Multiple revision rounds required
Delayed stakeholder responses
Inconsistent approval chains
Lack of standardized approval workflow
KEY FINDINGS
Current Workflow Analysis
Average task completion: 4-7 weeks
Total steps per task: 22
Four-tier approval process
Multiple revision cycles
Solutions Implemented
1. Standardized Creative Brief & Marketing Request Process
Project details
Timeline management
Stakeholder identification
Resource requirements
2. Workflow Optimization
Task prioritization
Resource allocation
Progress tracking
Clear communication channels
Long-term Solutions:
Implementation of collaboration tools (Asana/Wrike/Workfront)
Cross-departmental process mapping
Capacity planning integration
External partnership management
Monitoring Metrics:
Project cycle time
Task completion rates
Resource utilization
Dependency completion
Delay identification
JCC Dallas
Brand Identity & Social Media Revamp
When you're trying to get local families excited about fundraising and events, you need more than just a social media presence - you need a strategy that actually works. Here's how I flipped the script:First Things First: The Deep Dive
I rolled up my sleeves and got real about what was (and wasn't) working. Think social media audit meets detective work. I checked everything from posting schedules to how their vendors were handling content. Spoiler alert: there was plenty of room for improvement.Making Magic Happen:
Instead of just throwing content at the wall and hoping it would stick, I:
Created a content strategy that actually spoke to local families (you know, real people!)
Teamed up with some awesome graphic designers to make scroll-stopping content
Set up a weekly content schedule that kept everyone engaged
Launched targeted paid campaigns that got the right eyeballs on our events
Unified 17+ departments (whoa that's a lot!)
The Numbers (Because Who Doesn't Love Good News?):
Engagement shot up by 50% (Hello, engagement!)
Lead generation jumped 30% (That's a lot of new faces at our events)
And the best part? We started seeing results in just 30 days