Hi, I'm Patrice,

So, you’ve found your way here, let me give you a quick glimpse of who I am. I’m an Award-Winning Digital & Content Strategy Leader with over a decade of experience in B2B & B2C strategic branding, content creation, and marketing communications. Yup, that about sums it up in today’s fast-paced world of short attention spans. BUT if you’re curious about how I consistently deliver impactful solutions, connect brands with their audiences, and craft meaningful stories through innovative marketing. Go ahead, explore my page, dive into the details, and, of course, click those buttons!

Saladmaster®, a division of
Regal Ware™

Product Launch, Fintech & Frameworks

For a premium cookware line, I developed and executed a content strategy that balanced brand storytelling with legal compliance, ensuring a consistent and compelling market presence. By conducting a deep dive into the brand’s positioning, competitive landscape, and regulatory requirements, I crafted a framework that guided all content development. Additionally, I led B2B content creation for Regal Ware/Saladmaster’s fintech transition, where I created clear, engaging copy that demystified complex payment processing topics like ACH, wire transfers, and credit card fee structures. Working directly with Billtrust, I developed customer-facing assets that helped business partners confidently adopt new systems, bridging technical accuracy with a human-centered approach.I coordinated the creation of creation of marketing collateral that authentically captured the brand’s voice while meeting legal standards. This included developing copywriting guidelines, refining product messaging, and collaborating on brand books to ensure consistency across all touchpoints. I also optimized workflows by building SOPs that streamlined collaboration between product, marketing, and legal teams, eliminating bottlenecks and enhancing efficiency.To drive audience engagement, I strategically designed email campaigns that highlighted key product benefits and reinforced the brand’s lifestyle appeal. This holistic approach resulted in high-impact content that not only strengthened brand positioning but also resonated deeply with consumers and business partners.

Award-Winning

Podcast Development & Storytelling

I had the opportunity to collaborate with the Series Editor on the award-winning show, Still Paying the Price, where I played a key role in researching, leading interviews, and crafting engaging, on-brand content. I focused on maintaining a cohesive voice across audio platforms, blending production with creative direction to bring the campaign to life from concept to final broadcast. The podcast went on to win two New York Radio Festival awards in the Social Justice and Documentary categories.Previously, as the producer and writer for Amazonian Talk, I was honored to receive a nomination for Best Family and Parenting Podcast, an exciting recognition of my work in storytelling and audience engagement.

JCC Dallas

Brand Identity, Strategy & Social Media Revamp

To revamp the organization’s online presence, I developed a strategy focused on boosting engagement and driving lead generation. It all started with a deep dive into their social media platforms and external vendors, optimizing partnerships for better performance. At the same time, I worked to unify the efforts of 17+ departments, ensuring a cohesive and aligned digital strategy.With a clear vision in place, I crafted a content strategy that resonated with their audience—especially for fundraising events. With cross-functional collaboration, I helped shape compelling visuals and implemented a consistent weekly content schedule to maintain engagement. To amplify reach, I also launched targeted paid ad campaigns aimed at local families, driving awareness and interaction.The impact was immediate—within 30 days, we saw significant improvements. Over the next few months, engagement grew by 50%, and leads increased by 30%, delivering real, measurable success for the center’s digital initiatives.

© 2009-2025 - All Rights Reserved.It is illegal to use her VOICE, CONTENT or LIKENESS without her consent.

Additional Experience

Patrice's diverse skill set includes:Digital Strategy: Developing SEO-optimized content and tailored marketing campaigns.Copywriting: Crafting engaging narratives for B2B and B2C audiences.Content Production: Managing multi-channel projects, including podcasts, video content, and social media.Analytics: Leveraging data to inform strategies that drive measurable growth.Her career spans over a decade, beginning with notable roles in radio as an assistant producer for the syndicated show The Ride with Doug and DeDe. Patrice later founded JPCML Photography LLC, earning recognition as one of the "Best Portrait Photographers" by Expertise.com for five consecutive years.A skilled storyteller, Patrice has excelled in screenplay writing, winning awards for Best Dramatic Screenplay, and in digital marketing, earning a Google Digital Marketing & E-Commerce certification. More of her achievements include voice-over work, spearheading award-nominated podcasts, serving as a Top Mentor on a live talk platform, and contributing to the success of acclaimed projects.Patrice combines creative vision with strategic expertise to connect brands with their audiences, specializing in branding, content creation, and analytics-driven campaigns. Explore her portfolio to discover her results-driven approach and proven success in driving engagement and building visibility.

The Score

Digital Growth Strategy

JCC Dallas, a community-centered organization, sought to revitalize their social media presence, enhance audience engagement, and boost content visibility to reach local families effectively.

30 Day Objective

  • Increase audience size across social platforms.

  • Boost engagement and video views.

  • Improve impressions through consistent content strategy and targeted campaigns.

Approach: Content Audit & Strategy Development

  • Conducted a comprehensive audit of existing social media performance.

  • Created a detailed content schedule to increase posting consistency.

  • Focused on audience-specific content, with an emphasis on visual and video storytelling.

Platform Optimization

  • Prioritized high-performing platforms: Facebook, Instagram, and LinkedIn.

  • Designed tailored campaigns to target local families and community members.

Paid Promotion

  • Launched paid advertising to increase awareness and content visibility, contributing to substantial improvements in video views and impressions.

Results: The strategic changes resulted in measurable improvements across all key metrics.

  • Audience Growth: +28.4%

  • Impressions: +49.8%

  • Engagements: +31.3%

  • Video Views: +126.9%

Performance Comparison

Conclusion: By implementing a structured content strategy and leveraging paid campaigns, I was able to achieve significant digital growth for the organization.

  • Audience engagement improved by over 31%.

  • Impressions increased by 49.8%, expanding content reach.

  • Video views more than doubled (+126.9%), demonstrating the power of visual storytelling.

The next steps entailed focusing on:

  • Underperforming Areas

  • Areas Needing Optimization

  • Engagement Gaps

  • And Content Weakness

Workflow Optimization

Untangling the Spaghetti Architecture

In today’s fast-paced business environment, streamlined communication and efficient task management are essential for success. This case study explores the challenges of "Spaghetti Architecture" in workflow management, where inefficient processes and unclear pathways lead to significant productivity loss. Leveraging my expertise in workflow optimization and cross-functional collaboration, I was brought in not only as a Senior Copywriter but also to assess the team's operations with a fresh perspective. Through in-depth interviews and workflow analysis, I identified key challenges impacting the team, revealing a 90% productivity impact due to various contributing factors.

The Challenges

  • 98% communication breakdown rate

  • Overwhelming early-week workload

  • Resource allocation inefficiencies

  • Extended feedback cycles

Action Summary

  • Solidify standard processes

  • Invest in marketing-specific collaboration tools

  • Update creative brief and marketing request requirements

  • Continuous workflow review and refinement

Analysis: 4 Problem Areas

1. Communication Bottlenecks

  • Zigzag Task Flow: Tasks that should move directly from A to B instead of following a chaotic path

  • Multiple communication channels causing confusion

  • Incomplete project briefs

  • Delayed stakeholder feedback

  • Untracked email threads

2. Workload Imbalance

  • Unclear Ownership: Tasks get passed between multiple touchpoints

  • 10-15 tasks per 3-day period

  • 40+ monthly CRM tickets

  • 50% task revision rate

3. Resource Management Issues

  • Unstructured Processes: Team members constantly shift focus between incomplete tasks

  • Poor visibility into team capacity

  • Unclear task priorities

  • Inefficient resource distribution

4. Approval Process Inefficiencies

  • Extended feedback cycles (averaging 2 weeks)

  • Multiple revision rounds required

  • Delayed stakeholder responses

  • Inconsistent approval chains

  • Lack of standardized approval workflow

KEY FINDINGS

Current Workflow Analysis

  • Average task completion: 4-7 weeks

  • Total steps per task: 22

  • Four-tier approval process

  • Multiple revision cycles

Solutions Implemented

1. Standardized Creative Brief & Marketing Request Process

  • Project details

  • Timeline management

  • Stakeholder identification

  • Resource requirements

2. Workflow Optimization

  • Task prioritization

  • Resource allocation

  • Progress tracking

  • Clear communication channels

Long-term Solutions:

  • Implementation of collaboration tools (Asana/Wrike/Workfront)

  • Cross-departmental process mapping

  • Capacity planning integration

  • External partnership management

Monitoring Metrics:

  • Project cycle time

  • Task completion rates

  • Resource utilization

  • Dependency completion

  • Delay identification

JCC Dallas

Brand Identity & Social Media Revamp

When you're trying to get local families excited about fundraising and events, you need more than just a social media presence - you need a strategy that actually works. Here's how I flipped the script:First Things First: The Deep Dive
I rolled up my sleeves and got real about what was (and wasn't) working. Think social media audit meets detective work. I checked everything from posting schedules to how their vendors were handling content. Spoiler alert: there was plenty of room for improvement.Making Magic Happen:
Instead of just throwing content at the wall and hoping it would stick, I:

  • Created a content strategy that actually spoke to local families (you know, real people!)

  • Teamed up with some awesome graphic designers to make scroll-stopping content

  • Set up a weekly content schedule that kept everyone engaged

  • Launched targeted paid campaigns that got the right eyeballs on our events

  • Unified 17+ departments (whoa that's a lot!)

The Numbers (Because Who Doesn't Love Good News?):

  • Engagement shot up by 50% (Hello, engagement!)

  • Lead generation jumped 30% (That's a lot of new faces at our events)

  • And the best part? We started seeing results in just 30 days